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Brabantia

the brief

Brabantia is known throughout the world for creating beautifully designed food and drink preparation and waste management products — which are made sustainably — for pleasurable living.  Brabantia approached amp to boost discoverability and drive sales in the UK and USA markets; to overcome strategic competitor challenges and poor optimisation of USA content and to optimise product content in the UK and USA markets.

the challenge

  • A full, detailed content review and ongoing optimisation of content including all products in the USA and UK
  • Product launches and ensuring that best-selling products stay on top of the competition.
  • Provide full Amazon A+ content for popular, new and best-selling products
  • Targeted key competitors’ products by using product display advertising to boost APA listings
  • Amazon Marketing Services (AMS) to target search results

Accelerating sales

  • Significant increase in discoverability with many key products reaching Page One of search results
  • Managed a 26 and 32% sales increase in the UK and USA respectively
  • ACOS (Advertising Cost of Sale) — improved significantly in both the UK and USA to below the target ACOS of 10%

“Marketplace AMP are real experts in the digital media arena and through a mix of high output activity, creative ideas and a true understanding on the media dynamics, they are helping us to create better consumer engagement with our brand, provide instant information to a global audience and develop real-time customer service of the highest order.”  – David Slater, Brabantia UK

“marketplace amp is one of the first trusted agencies to use the new Durex branding as part of the brand’s global relaunch. We’re impressed with the team’s very high quality content. So far 10/10, 100% recommended!”
Emma Bennett Durex - eCommerce Content Manager at RB
“We absolutely love having marketplace amp as part of our extended team. They’ve been incredible in capitalising sales and working to get new products on Amazon in time during this period. I just can’t wait to keep growing with marketplace amp - Amazon world domination with Creative Nature Baking Mixes and Gnawbles!”
Julianne Ponan CEO - Creative Nature
“They are a professional agency, with a can do attitude, and experience to optimise online sales through Amazon. Great to work with, and we look forward to doing more together in this ever changing market!”
Penny Maystone COO at FabLittleBag
“I’ve been working with them for a couple of years on a number of my accounts, and they are consistently proactive, timely and offer excellent attention to detail. They are great to work with, and are always more than happy to help and offer guidance. I would highly recommend them for any ecommerce project.”
Lucy Clarke National Account Manager at Brabantia
“Hillfarm Oils’ presence on Amazon has gone from strength to strength. The team have helped us to achieve high performing product listings. They supported us through the entire process, from set up and optimisation, through to AMS management and ongoing maintenance.”
Lawrence Frohn Business Manager at Hillfarm Oils
“I would recommend them in a heartbeat; they are fast to act, achieve the goals and provide excellent communication at every step along the road.”
Stuart Theobald Head of Sales at SIGG UK

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SIGG, the Swiss water bottle manufacturer approached us to review its Amazon content in the UK, including A+ Content and AMS advertising. And sales simply skyrocketed! Find out how here!

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