Hillfarm Oils

Hillfarm Oils’ presence on Amazon has gone from strength to strength. They've supported us through the entire process, from set up and optimisation, through to sponsored product management and ongoing maintenance.” - Lawrence Frohn, Business Manager at Hillfarm Oils

Brief

Hillfarm Oils got in touch with us to help them with the launch of key products on amazon.co.uk, as well as ongoing maintenance, promotions and advertising support on the platform.

Hillfarm Oils produce a premium extra virgin oil made from British rapeseed which is grown and pressed on the farm in Suffolk. Other products in their portfolio also include farmhouse and garlic mayonnaise.

Creative

  • Boost discoverability of 500ml rapeseed oil
  • Launch 750ml and 5L bottles of rapeseed oil & Dress & Dip set on amazon.co.uk
  • Create/update content including titles, bullet points and product descriptions
  • Advertising with Sponsored Products to drive sales volume
  • Managing promotions
  • Setting up Business customer discounts and pricing

Results (so far…)

  • Sales revenue increase of 404% on first month’s figures
  • Units sold up 392% on the first month
  • Profitable Sponsored Products campaign with an ACoS of under 6%
  • Top 10 listing for ‘rapeseed oil’ search term