Last year throughout the globe, more than 50% of e-commerce sales were made through online marketplaces, contributing $1.7 trillion to the economy each year. So now’s the time to start AMPing your sales to a larger audience!
Once we have established and translated your relevant listings on Amazon we’ll chat about exploring other marketplaces for suitability of your products. With more than 150+ marketplaces out there, it can seem quite a challenge to choose the right one for your business. But we’re experts here at amp, so do get in touch so we can discuss your global marketplace potential. Take a look below at a few of the key contenders:
Alibaba was launched in 1999 and has become the leading platform for global wholesale trade. Offering hundreds of millions of products in over 40 different categories, including consumer electronics, machinery and fashion to its buyers located in 190+ countries and regions
Bol.com is based in the Netherlands but also sells in Belgium giving them a customer base of over 8 million people. Commission rates range from to 5-25%. Like Amazon, Bol also offers an optional advertising programme to increase brand awareness and conversions. You will need a locally based company address to list on this site.
CoolShop launched in Denmark in 2003, since then they have expanded to six additional Europe countries – Sweden, Norway, Finland, Germany, the Netherlands and the UK. Coolshop’s commission rates starts from 4% and goes up to 15% with no monthly membership fee. The site allows you to list your products in English with only one price, they will then calculate the price in other currencies for each additional market and automatically translate the listings.
Cdiscount is in many ways the ‘Amazon of France’, with around 11 million unique visitors to the site every month and sales in France ahead of Amazon.
It offers a well-developed distribution network, with over 18,500 pick up points throughout the country, as well as their own fulfilment service, Cdiscount Fulfilment, and competitive fees and lucrative payment term. Fees range from 5% to 20%.
ebay has an almost worldwide presence, a dedicated customer base and great support for sellers. eBay also offer various programmes for international selling, which you can research on their web site. ebay has over 189 m users worldwide and appox 19 million Brits shopping on ebay each and every month! Fees are lower and more flexible than Amazon ranging from 5% to 15%.
Etsy is home to 60 million items lovingly crafted or curated by real people. In fact, 78% of buyers say they come to Etsy for items they can’t find anywhere else. There are 2.1 million sellers catering for 39.4 million users, this niche marketplace offers huge opportunities for business growth. Fees are low, there is no monthly membership fee, there is a charge of $0.20 per listing, as well as a 5% commission and at least a 5% transaction fee.
FNAC is a French marketplace with upwards of 15 million unique visitors to the site every month, as well as a number of other seller benefits, including sales and marketing assistance and technical support, it really is a marketplace you should be considering. One condition to note is that you must be able to provide customer service in French if you sell on Fnac. Fees are from 8 – 12%.
Fruugo – simplifies buying products from around the world. Its mission is to provide great choice and the freedom to shop safely wherever you are, from wherever you want, through one global marketplace. AMP analysis estimates 120,000 monthly visitors with 95,000 unique visitors. Fruugo doesn’t charge a monthly fee or listing fee, however it does charge a flat 15% commission on each sale, as well as a 2.35% funds processing fee.
Ocado is now known as the world’s largest dedicated online supermarket, with a quarter-of-a-million active customers, and a whopping 15% share of the UK online grocery market! Check out Ocado Zoom – its 1-hour grocery service and Fetch – a jam-packed pet care destination website, offering specialist pet foods and accessories.
Since launching in 2016, OnBuy has become one of the fastest growing online marketplaces in the UK. It’s partnered with PayPal for payment processing and offers a risk-free trial option. Commission rates range from start 5% to 9% fee.
Walmart is one of the world’s largest marketplaces, with over 110 million unique visitors each month! Check out our mpa blog to find out more about this marketplace. Alongside selling your products on the Walmart marketplace, you also gain access to affiliate websites, including Shoes.com, Moosejaw.com and more!
AMPlify your sales on new marketplaces today!Get it touch!
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“Hillfarm Oils’ presence on Amazon has gone from strength to strength. The team have helped us to achieve high performing product listings. They supported us through the entire process, from set up and optimisation, through to AMS management and ongoing maintenance.”Lawrence Frohn Business Manager at Hillfarm Oils