amplifying global sales

top marketplaces to consider


Last year throughout the globe, more than 50% of e-commerce sales were made through online marketplaces, contributing $1.7 trillion to the economy each year. So now’s the time to start AMPing your sales to a larger audience!

Once we have established and translated your relevant listings on Amazon we’ll chat about exploring other marketplaces for suitability of your products. With more than 150+ marketplaces out there, it can seem quite a challenge to choose the right one for your business. But we’re experts here at amp, so do get in touch so we can discuss your global marketplace potential.  Take a look below at a few of the key contenders:


Alibaba was launched in 1999 and has become the leading platform for global wholesale trade. Offering hundreds of millions of products in over 40 different categories, including consumer electronics, machinery and fashion to its buyers located in 190+ countries and regions


Bol.com is based in the Netherlands but also sells in Belgium giving them a customer base of over 8 million people.  Commission rates range from to 5-25%. Like Amazon, Bol also offers an optional advertising programme to increase brand awareness and conversions. You will need a locally based company address to list on this site.


eBay has an almost worldwide presence, a dedicated customer base and great support for sellers. eBay also offer various programmes for international selling, which you can research on their web site. eBay has over 189 m users worldwide and approx 19 million Brits shopping on eBay each and every month! Fees are lower and more flexible than Amazon ranging from 5% to 15%.


Since launching in 2016, OnBuy has become one of the fastest growing online marketplaces in the UK.  It’s partnered with PayPal for payment processing and offers a risk-free trial option. Commission rates range from start 5% to 9% fee.


Walmart is one of the world’s largest marketplaces, with over 110 million unique visitors each month! Check out our mpa blog to find out more about this marketplace. Alongside selling your products on the Walmart marketplace, you also gain access to affiliate websites, including Shoes.com, Moosejaw.com and more


Ocado is now known as the world’s largest dedicated online supermarket, with a quarter-of-a-million active customers, and a whopping 15% share of the UK online grocery market!  Check out Ocado Zoom – its 1-hour grocery service and Fetch – a jam-packed pet care destination website, offering specialist pet foods and accessories.


Etsy is home to 60 million items lovingly crafted or curated by real people. In fact, 78% of buyers say they come to Etsy for items they can’t find anywhere else. There are 2.1 million sellers catering for 39.4 million users, this niche marketplace offers huge opportunities for business growth. Fees are low, there is no monthly membership fee, there is a charge of $0.20 per listing, as well as a 5% commission and at least a 5% transaction fee.


Cdiscount is in many ways the ‘Amazon of France’, with around 11 million unique visitors to the site every month and sales in France ahead of Amazon. It offers a well-developed distribution network, with over 18,500 pick up points throughout the country, as well as their own fulfilment service, Cdiscount Fulfilment, and competitive fees and lucrative payment term. Fees range from 5% to 20%.


FNAC is a French marketplace with upwards of 15 million unique visitors to the site every month, as well as a number of other seller benefits, including sales and marketing assistance and technical support, it really is a marketplace you should be considering.  One condition to note is that you must be able to provide customer service in French if you sell on Fnac. Fees are from 8 – 12%.


Fruugo – simplifies buying products from around the world. Its mission is to provide great choice and the freedom to shop safely wherever you are, from wherever you want, through one global marketplace. AMP analysis estimates 120,000 monthly visitors with 95,000 unique visitors.  Fruugo doesn’t charge a monthly fee or listing fee, however, it does charge a flat 15% commission on each sale, as well as a 2.35% funds processing fee.


CoolShop launched in Denmark in 2003, since then they have expanded to six additional Europe countries – Sweden, Norway, Finland, Germany, the Netherlands and the UK. Coolshop’s commission rates starts from 4% and goes up to 15% with no monthly membership fee. The site allows you to list your products in English with only one price, they will then calculate the price in other currencies for each additional market and automatically translate the listings.

AMPlify your sales on new marketplaces today!

Get it touch!
It was a privilege to work with Marketplace Amp in what proved to be a transformative experience for our Brand & Experience Design team at Reckitt. On two crucial projects, they leveraged the most recent AI technology to deliver comprehensive and science-based guidelines to create best in class content that significantly drives conversion.
Sonia Lahcene Global Digital Design Lead, Brand Experience & Design
Hillfarm Oils’ presence on Amazon has gone from strength to strength. The team have helped us to achieve high performing product listings. They supported us through the entire process, from set up and optimisation, through to AMS management and ongoing maintenance.
Lawrence Frohn Business Manager at Hillfarm Oils
I would recommend them in a heartbeat; they are fast to act, achieve the goals and provide excellent communication at every step along the road.
Stuart Theobald Head of Sales at SIGG UK
We absolutely love having marketplace amp as part of our extended team. They’ve been incredible in capitalising sales and working to get new products on Amazon in time during this period. I just can’t wait to keep growing with marketplace amp - Amazon world domination with Creative Nature Baking Mixes and Gnawbles!
Julianne Ponan CEO - Creative Nature
marketplace amp is one of the first trusted agencies to use the new Durex branding as part of the brand’s global relaunch. We’re impressed with the team’s very high quality content. So far 10/10, 100% recommended!
Emma Bennett Durex - eCommerce Content Manager at RB
I’ve been working with them for a couple of years on a number of my accounts, and they are consistently proactive, timely and offer excellent attention to detail. They are great to work with, and are always more than happy to help and offer guidance. I would highly recommend them for any ecommerce project.
Lucy Clarke National Account Manager at Brabantia