SIGG is a leading provider of drinking equipment solutions that has been producing premium-quality water bottles in Switzerland since 1908. The company’s rich heritage, which is characterised by quality, innovation, design — and core values of sustainability and versatility — have resulted in SIGG products becoming a functional and stylish accessory for people from all walks of life around the globe.
When SIGG came to us with a series of project goals for the fiercely competitive UK water bottle market — including growing their market share on Amazon — we were only too happy to accept the challenge! Here’s how we hit the back of the net and amplified their sales…
- Amplify SIGG’s UK sales on Amazon — one of their key retail outlets — after seeing competitors such as Ion8 successfully raise their Amazon profile.
- Boost discoverability for key search terms and standardise content across all territories.
- Arm SIGG with an intelligent Amazon strategy that played to their strengths, within budget, focusing on low competition search terms to increase awareness and cut through to their target market.
- We thoroughly reviewed and optimised SIGG’s Amazon content for popular searches such as Kids Bottles and Sports and Cycling Bottles.
- Drive interest outside the speciality area of ‘Camping Bottles’ towards new categories, such as Travellers, with a full content review and discoverability analysis.
- Provide A+ content for popular products including Traveller Bottles and Hot and Cold Flasks in order to amplify sales conversion rates.
- Create an Amazon Marketing Services (AMS) campaign to raise the profile of their extensive Kids Bottles range during the back-to-school period, with an ACOS of 15%.
We achieved the following results in the UK:
PAGE 1 ranking.
We targeted key search terms to boost discoverability in a crowded marketplace — such as ‘kids bottle for boys’ and ‘Star Wars water bottle’ — achieving Page 1 ranking!
The overall increase in sales for SIGG was £100k to £300k!
We were delighted to exceed our client’s expectations with these impressive results— that’s what we do best!
If you would like to know more about our e-commerce services and how we can help to amplify your sales, please get in touch with the team today.