SIGG

“I would recommend Marketplace Amp in a heartbeat; they are fast to act, achieve the goals and provide excellent communication at every step along the road.” - Stuart Theobald, Head of Sales at SIGG UK

SIGG is a leading provider of drinking equipment solutions that has been producing premium-quality water bottles in Switzerland since 1908. The company’s rich heritage, which is characterised by quality, innovation, design — and core values of sustainability and versatility — have resulted in SIGG products becoming a functional and stylish accessory for people from all walks of life around the globe.

When SIGG came to us with a series of project goals for the fiercely competitive UK water bottle market — including growing their market share on Amazon — we were only too happy to accept the challenge! Here’s how we hit the back of the net and amplified their sales…

Project Goals

  • Amplify SIGG’s UK sales on Amazon — one of their key retail outlets — after seeing competitors such as Ion8 successfully raise their Amazon profile.
  • Boost discoverability for key search terms and standardise content across all territories.
  • Arm SIGG with an intelligent Amazon strategy that played to their strengths, within budget, focusing on low competition search terms to increase awareness and cut through to their target market.

Our Solution

  • We thoroughly reviewed and optimised SIGG’s Amazon content for popular searches such as Kids Bottles and Sports and Cycling Bottles.
  • Drive interest outside the speciality area of ‘Camping Bottles’ towards new categories, such as Travellers, with a full content review and discoverability analysis.
  • Provide A+ content for popular products including Traveller Bottles and Hot and Cold Flasks in order to amplify sales conversion rates.
  • Create an Amazon Marketing Services (AMS) campaign to raise the profile of their extensive Kids Bottles range during the back-to-school period, with an ACOS of 15%.

Results

We achieved the following results in the UK:

  • PAGE 1 ranking.

    We targeted key search terms to boost discoverability in a crowded marketplace — such as ‘kids bottle for boys’ and ‘Star Wars water bottle’ — achieving Page 1 ranking!

  • 300% increase!

    The overall increase in sales for SIGG was £100k to £300k!

We were delighted to exceed our client’s expectations with these impressive results— that’s what we do best!

If you would like to know more about our e-commerce services and how we can help to amplify your sales, please get in touch with the team today.

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