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Amazon Content

Content on Amazon

Having good Amazon content can be what truly makes a difference for consumers. 45% of shoppers said “high-quality images and a detailed product description” was one of the top 3 reasons they trust a product online and decide to buy it! Not to mention that good SEO-focused content can help products rank higher in search results, both on and off Amazon!

Amazon listings content, in its basic form, can be broken down into two sections — B+ content and A+ content. The B+ content is everything above the fold and Amazon A+ (or enhanced brand content) is the extra space that allows brands to tell their story.

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Types of Amazon Content

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Amazon B+ Content

On desktop, Amazon B+ content is the first thing that consumers see when they land on an Amazon listing. It is made up of the title, images, bullet points and product description. Our team of experts design images that truly showcase your products and create SEO-focused copy to help them rank high!

86% of consumers are willing to pay more for something when it comes from a brand they trust. Better content can help build trust with consumers as it presents the products and the brand in a way that outshines the competition.

Amazon B+ Optimisation

Amazon A+ Content

Amazon A+ can be found below the fold and allows for up to 7 modules for additional high-resolution content. This space helps to drive brand activation and tell a product’s story — simply put, it allows Amazon Vendors and Sellers to add more detail to listings to enhance the customer experience.

When used correctly, A+ content can increase sales by 3-10%, with Amazon Premium A+ able to increase sales by up to 15%!

Amazon A+ Optimisation
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Amazon Stores

A well-designed Amazon Store can help increase sales by up to 70%! A Store is a multipage branded website that is directly hosted on Amazon, to help focus shoppers on your brand. Amazon Stores are only available to brand owners, which means they help to gain consumers’ trust whilst adding value and driving sales.

Our team of designers work with our advertising team to create a beautifully curated collection of product listings to drive traffic to. We also update Stores for seasonal events and new product launches to optimise sales.

Amazon Store Optimisation

Why marketplace amp?

If you’re a Vendor who is just getting started or a professional Seller who is struggling to increase your conversion rate, we can help!

Our team of designers and copywriting experts can create every piece of content you need to make your Amazon listings successful. We can advise, set-up, manage and A/B test your content to ensure it is providing the best results for your products. 

Whether you’re looking for help optimising or a full redesign, our experts are here to help. Contact our experienced team today to get a free content audit to see how you can amplify sales!

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Our Full List of Amazon Content Services

Our team of dedicated creatives are experts in e-commerce design and SEO copywriting. We know how to make sure your Amazon listings are optimised and performing at their best! Our content services include: