Taking advantage of promotions on Amazon can be a great way to make sales and increase brand and product visibility.

You may have some old stock that you are looking to sell off before the introduction of newer models, or you may be wanting to promote some of your lower performing organic selling products. Whatever your reasons, getting a promotion strategy in place is a good idea.

Identifying which products you want to run a promotion on is just one element of the strategy, the type of promotion to run (maybe ‘Deal of the Day’ or a ‘Lightning Deal’ if you are trying to sell stock quickly) and also when to run promotions (identifying key trends/events related to your product and also key dates in retail e.g. Black Friday) are key considerations too.