The Team

Our team will help your products to be more discoverable, convert and ultimately increase sales! An experienced international team of e-commerce techs and retail marketing specialists covering UK, USA, Mexico, EU, India, Japan, Australia and China.

matt anderson

Matt Anderson

Commercial Director

Account Manager and Strategy

Global e-commerce and marketplace expert. Obsessed with the detail - KPIs, ROI and driving sales for your business.

He's an Amazon and e-commerce content expert with 14 years' experience in digital marketing.

Matt has worked on international digital marketing strategies in Europe, America and Russia. Experience includes Sphero, Berlitz, Astral, Rough Guides,, Brabantia, Stokes and SIGG.

With over 20 years' of brand marketing experience for Camelot, Starbucks and B&Q, he provides commercial insights into the consumer buying journey.

A German speaker, Matt manages a multi-lingual team driving sales across the EU, USA and beyond.

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Aime Anderson

Creative Director

Content and Creative

Award-winning content creator and cross-discipline communications strategist, Aime has 17 years’ of copywriting and PR experience working with brands like Starbucks, Camelot and B&Q.

She’s an Amazon and A Plus expert, having worked with top international brands on marketplaces like Brabantia, Heck, Blistex, Sphero and Groov-e. She knows the most effective and persuasive copy that inspires, converts and drives sales.

From haircare and beauty products through to must-have homeware and fashion, she creates engaging copy around the features and benefits of products so your customers simply feel compelled to buy!

Her optimised Amazon listings appear in top search engine results pages, not only bringing in sales from Amazon directly but also on Amazon via search engines such as Google or Bing.

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Jo Vertigan

Non Executive Director

Jo is the Chairman of the Cambridge Norwich Tech Corridor Delivery Board and brings with him a wealth of commercial experience.

He structured the first Sony UK and Amazon global trading agreement in 2001 as well as previously running Sony UK’s e-commerce business, which grew to be the largest in Europe.

Jo is currently working with a number of high-profile public and private organisations supporting their digital capabilities and strategic direction.

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Andrew Walker

Voice Skills Associate Director

Account Manager

Working within the amazing world of AI and digital voice, Andrew builds lean digital voice capability, focused primarily on Amazon's Alexa and Echo devices, working closely with Amazon's cloud and partner teams, developing skills for commercial brands and public service delivery.

If you need support with planning or building an Alexa Skill... he’s the man!

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Ajay Visana

E-Commerce Manager

Account Manager & Strategy

Ajay heads up the e-commerce team focusing on optimisation, performance and advertising.

He works with the agency's leading accounts and manages a team of e-commerce experts.

He spent several years providing top-level business intelligence and digital marketing expertise, managing product performance on an extensive catalogue of items on and Amazon, internationally growing the marketplace accounts into multi-million pound turnover. He managed over £175k in ad spend per annum.

Previously he worked with Kantar providing retailer analysis for Morrisons, Waitrose and Iceland.


Nick Hill

Digital Marketing Senior Executive

Analysis and Research

Nick’s a pro at content review and discoverability analysis, implementing Amazon and eBay content and platform marketing internationally for brands like Odor Eaters, Astral, Blistex and Rough Guides.

With 52% of consumers opting to search for products first on Amazon vs Google, Nick makes sure it's a major focus of our clients' e-commerce efforts.

He's a dab hand at managing, supporting, optimising and growing the sales of our e-commerce customers, with a major focus on Amazon EU and US. Nick works hard to target the 300m active customers worldwide, Amplifying our clients' sales with optimised content for discovery and conversion.

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Peter Cruz

Client Services Senior Executive

Analysis and Research

Peter, former Sales Account Manager for Bury St Edmunds based luxury travel agent Britain’s Finest, brings with him a wealth of experience in search engine optimisation and client services.

He has spent the last three years refining strategies to embrace emerging marketing trends.

Peter will provide national account management, consumer insight and growth strategies for a range of clients, including Shake that Weight, Plant Theatre, UniGloves & Sage Brown.

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James Tootell

E-commerce Account Executive

Analysis and Research

James has an impressive e-commerce and marketing skill set and is a pro at content review and discoverability analysis.

He's experienced in crafting and executing impactful ad campaigns that make the most of our clients' budgets.

From Amazon and eBay to OnBuy, he works with the team to advise, set-up and manage the advertising process.

Clients include Harry Hall, Stokes Sauces, Plant Theatre and Swell UK.


Matthew Walmsley

Account Executive

Analysis and Research

Matthew is one of the first people in the U.K to gain an Alexa Skill Builder Certification.

He's our Alexa Skills guru and plays a key role in the agency's AI and digital voice division building lean digital voice capability for Amazon's Alexa and Echo devices.

He conducts vast quantities of research and data analysis for our clients.

Matthew is technically driven, our Cyber Essentials expert and, in his spare time, he enjoys all aspects of computing and digital gaming!


Liz Tyler

Head of Content

Content and Creative

With 10 years' creative marketing experience Liz heads up the agency’s content team. She knows how to get brands noticed on marketplaces, social media and in the press!

She manages the strategy, planning and delivery of all things content. From amplifying brands’ marketplaces with enticing copy, design and imagery shoppers love, to writing and delivering PR and social media strategies - she’s a powerhouse of creativity.

Liz’s brand experience includes Rough Guides, SIGG, Dishmatic, Stokes Sauces, Westminster Cheddar and more!

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Toby Tippen

E-commerce Copywriter

Content and Creative

Toby creates and edits engaging copy and Amazon A Plus content to help drive sales for clients including Lambda, Stokes Sauces, fenjal and Feathrs.

A data and copy manipulator, Toby arrives with a background in publishing, which includes work on the Ripley’s Believe It or Not! annuals.

He has spent the last six years managing, editing and enhancing a range of e-commerce data for print and web channels in the wholesale sector.

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Dominika Woloch

Content Executive

Content and Creative

A highly motivated individual with a passion for all things social and design.

Incredibly organised, full of creativity and ambition, Dominika creates eye-catching visuals that raise awareness of your brand on global e-commerce platforms and social media.

Dominika has worked with multiple national and international brands including SIGG, Dishmatic, Westminster Cheddar, Illuminated Mirrors and Brabantia.

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Robert Mihai Amarandi

Digital Intern

A Business Administration and Management student at the University of Suffolk, Robert is passionate about Digital Marketing, Social Media Advertising and Market Research.

Robert’s entrepreneurial flair saw him successfully build, market and trade via his own webstore, cattyCare, all within the space of two months! Using his social media skills to drive engagement and awareness, he sold a range of products to help cat-lovers take excellent care of their kitties!

Robert will be researching industry trends in our vertical markets, preparing white papers and assisting agency-wide with analytics and reporting.

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Olaf Bartels

German SEO Expert & Content Writer

Translations, Copy and SEO

Commencing his digital career in 2004, Olaf has acquired knowledge in many areas of this exciting field. After getting started with a student job at a performance agency in Germany, he continued to work there as an employee before turning to freelance work in 2008. He has worked for top brands such as, Hillfarm Oils and Well Groomed Wizard.

Olaf is highly skilled in writing and optimising texts and designing content that people like. He adapts his skills across all areas of SEO and marketplaces, based on the vast keyword analysis that he conducts.

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Enrico A. Mion

Italian Translator

Translations, Copy and SEO

Enrico began his translation career in 2013 with a freelance contract at Amazon and has worked on projects for various e-commerce platforms ever since. His strong skills in terminology research and quality assurance help him deliver linguistically and technically accurate translations.

Enrico values continuous learning and always find time to stay active by going running, trail running and cycling.

Using his highly skilled and technical approach, he has worked for top international brands including and Sphero.

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