The Team

Our team will help your products to be more discoverable, convert and ultimately increase sales! An experienced international team of e-commerce techs and retail marketing specialists covering UK, USA, Mexico, EU, India, Japan, Australia and China.

Matt Anderson

Matt Anderson

Commercial Director

Account Manager and Strategy

Global e-commerce and marketplace expert. Obsessed with the detail - KPIs, ROI and driving sales for your business.

He's an Amazon and e-commerce content expert with 14 years' experience in digital marketing.

Matt has worked on international digital marketing strategies in Europe, America and Russia. Experience includes Sphero, Berlitz, Astral, Rough Guides, Soak.com, Brabantia, Stokes and SIGG.

With over 20 years' of brand marketing experience for Camelot, Starbucks and B&Q, he provides commercial insights into the consumer
buying journey.

A German speaker, Matt manages a multi-lingual team driving sales across the EU, USA and beyond.

Aime Southgate

Aime Southgate

Creative Director

Content and Creative

Award-winning content creator and cross-discipline communications strategist, Aime has 17 years’ of copywriting and PR experience working with brands like Starbucks, Camelot and B&Q.

She’s an Amazon and A Plus expert, having worked with top international brands on marketplaces like Brabantia, Ombar, Sphero and Groov-e. She knows the most effective and persuasive copy that inspires, converts and drives sales.

From haircare and beauty products through to must-have homeware and fashion, she creates engaging copy around the features and benefits of products so your customers simply feel compelled to buy!

Her optimised Amazon listings appear in top search engine results pages, not only bringing in sales from Amazon directly but also on Amazon via search engines such as Google or Bing.

adam caseley

Adam Caseley

E-commerce Manager

Account Manager

Adam heads up the agency's key accounts including Blistex, Astral, Stokes Sauces, Rough Guides and Berlitz.

With over 15 years working in a commercial environment and the last 8 e-commerce, covering buying, customer service, account management and consulting Adam has the bases covered.

Adam’s most recent background saw him work at the Japanese marketplace Rakuten, followed by supporting clients grow their businesses through eBay and Amazon.

Nick Hill

Nick Hill

Digital Marketing Senior Executive

Account Exec and Analysis

He’s a pro at content review and discoverability analysis, implementing Amazon content and platform marketing internationally for brands like Brabantia and Sphero.

Nick helps clients take advantage of the 300m active customers worldwide on Amazon by optimising content to be discoverable and convert sales.

He has worked on international Amazon campaigns for Sphero, Brabantia and Soak.com.

Matthew Walmsley

E-Commerce Admin Assistant

Analysis and Research

A former computing student diving into the world of e-commerce.

Matthew is very analytically driven and is keenly talented with data analysis. He has conducted vast quantities of research for clients including Hillfarm Oils, Yarmo and Swell UK.

Matt is technically driven and in his spare time enjoys all aspects of computing and digital gaming.

olaf bartels

Olaf Bartels

German SEO Expert & Content Writer

Translations, Copy & SEO

Commencing his digital career in 2004, Olaf has acquired knowledge in many areas of this exciting field. After getting started with a student job at a performance agency in Germany, he continued to work there as an employee before turning to freelance work in 2008. He has worked for top brands such as soak.com, Hillfarm Oils and Well Groomed Wizard.

Olaf is highly skilled in writing and optimising texts and designing content that people like. He adapts his skills across all areas of SEO and marketplaces, based on the vast keyword analysis that he conducts.

enrico bio

Enrico A. Mion

Italian Translator

Enrico began his translation career in 2013 with a freelance contract at Amazon and has worked on projects for various e-commerce platforms ever since. His strong skills in terminology research and quality assurance help him deliver linguistically and technically accurate translations.

Enrico values continuous learning and always find time to stay active by going running, trail running and cycling.

Using his highly skilled and technical approach, he has worked for top international brands including soak.com and Sphero.

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