Promotional and Buybox strategy with full listing optimisation
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work with the expertsBig brands should consider upgrading from A+ content to Premium A+ in order to propel their product listings to the next level! Our talented team of content specialists have been doing just that for numerous products under market-leading brands such as Durex, Scholl, Dettol and Lintbells.
Premium A+ content is similar to basic A+ but enables brands to benefit from a range of superior features, including higher quality imagery, high-definition (HD) videos and interactive modules.
There are a total of 16 interactive module options in Premium A+, of which vendors can use up to seven per product page.
The maximum content width for Amazon Premium A+ is 1464px compared to 970px for basic A+, giving brands the opportunity to expand the visual impact of their listings with more engaging, attention-grabbing and informative banners and scrolling imagery!
‘Hotspot’ modules are essentially interactive call-out images. They allow potential customers to hover over ‘hotspot’ areas of an image to view exploding text boxes that pinpoint the key product benefits.
Premium A+ enables brands to use embedded high-definition videos. Standard A+ doesn’t offer videos, and the one video slot available for all listings in the B Content is of lower quality. With Amazon Premium A+ you can also expand your HD videos to full-screen for a more striking user experience!
According to Amazon, enhancing your listings with A+ content is likely to boost sales from 3% to 10%. Using a full suite of Premium A+ features sees that figure rise to 15%!
A fantastic A+ tool for comparing similar products across your brand’s range. Premium A+ offers more informative and interactive comparison tables, with a wider variety of styles, including a table highlighting the key features against one fixed and one scrolling image that takes users through the product range.
Highlight your most pressing customer questions with a clickable dropdown question and answer section. This could be the perfect place to offer helpful, reassuring advice for consumers.
So how can we help?
We’re an approved provider of Amazon Creative Services, and combine branding expertise with Amazon technical know-how to help curate best-in-class Amazon Premium A+ content for your brand.
Our Amazon A+ services give you access to our team of graphic designers, photographers and copywriters who can create, optimise and A/B test your Premium A+ content to help your brand accelerate product sales.
Get in contact today for a quote.
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