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amazon listing optimisation

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our amazon listing optimisation services

If you’re selling on Amazon, it’s vital to showcase your product range with first-class content. The digital shelf is crowded and online product listings must work harder than ever to outshine the competition.

We work with brands to successfully optimise their product listings, enabling them to maximise discoverability and sales. This process also helps to build trust in a brand by generating positive reviews!

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what's included in our amazon listing optimisation service?

what does amazon listing optimisation involve?

The Amazon listing optimisation process involves enhancing your product listings to improve their rank on both Amazon and internet search engines, increase the conversion rate, and ultimately, amplify sales. A combination of engaging, keyword-driven copywriting, sharp images, insightful videos and structured design from our team of content experts will help you get there!

Excellent Amazon content can make a huge difference for consumers. 45% of shoppers said “high-quality images and a detailed product description” was one of the top 3 reasons they trust a product online and decide to buy it!

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your amazon listings audit

Before we start work, we offer an audit of your Amazon product catalogue to identify and report on how your listings can be improved. Our team’s expert insight will detail a plan of action to take your Amazon content to the next level, helping you to transform poor performing listings into those that generate more sales!

get a free audit!

keyword research

Targeted keyword research is essential for SEO (Search Engine Optimisation) and a key step towards successful Amazon listing optimisation. We know how to identify what customers are searching for to find products like yours. Our team researches and analyses customer search terms to identify the most effective keywords for your product listings.

Amazon SEO Strategy
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content on amazon

Amazon content consists of two main sections — B+ content and A+ content. On desktop devices, the B+ content is everything above the fold, and Amazon A+ (or enhanced brand content) is the extra space lower down that allows brands to tell their story. Top-quality content can help build trust with consumers — 86% of consumers are willing to pay more for a product when it comes from a brand they trust!

Amazon Content Optimisation
amazon b+ content

Amazon B+ content is made up of the title, product images, bullet points and product description. Our team of designers create eye-catching images that truly showcase your products at their best. We can also advise and support with the creation of engaging product videos. Our copywriters create persuasive, SEO-focused copy to help your products rank highly and captivate your target audience!

B+ Content Optimisation
amazon a+ content

Amazon A+ allows for up to 7 modules for additional high-resolution content. This space helps to drive brand awareness and interaction, and to tell a product’s story. In simple terms, this content allows your brand to add more detail to listings to enhance the customer experience.

Amazon A+ Content

why marketplace amp?

If you’re a Vendor who is just getting started or a professional Seller who is struggling to increase your conversion rate, we can help!

Our team of designers and copywriting experts can create all the content you need to make your Amazon listings successful. We can advise, set up, manage and A/B test your content to ensure it is delivering the best results for your products.

Whether you’re looking for help optimising or a full redesign, our experts are here to help. Contact our experienced team today to get a free content audit to see how you can amplify your sales!

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our full list of amazon listing optimisation services

Our team of dedicated creatives are experts in e-commerce design and SEO copywriting. We know how to make sure your Amazon listings are optimised and performing at their best! Our content services include: