What is Amazon Posts and How Will it Work for Your Brand?

Estimated reading time: 3 minutes

Amazon’s service offering has expanded once more as the e-commerce giant introduces its answer to instantly shoppable social media — Amazon Posts.

The beta version of this innovative product browsing and discovery service gives brands the opportunity to create engaging posts using a range of customisable content features.

Available in the US right now, here’s a glimpse at how users can discover, browse and purchase with ease via this social media style service, which is currently free to use!

What does Amazon Posts look like?

Discover — within a product page, shoppers can scroll down to discover carousels containing content for a brand’s products and related products. Tapping on a post takes users into a feed.

Discover with Amazon Posts | marketplace amp

Browse — with a similar user experience to social media platforms such as Instagram and Facebook, customers can browse feeds of related posts, with the option of moving on to feeds of product posts in related categories.

Purchase — each post enables products to become quickly available for purchase. Shoppers simply tap “show products” to learn more and visit the product detail page.

How can I make the best use of Amazon Posts?

Post high-quality, relevant content

Treat Amazon Posts like you would treat social media by posting plenty of high-quality content. A winning combination of razor-sharp images and consistent brand messaging will set you on the path to success.

Be experimental

This is a new toolkit for your brand, so play around with different types of content to learn what engages customers best. To get you up and running, you could re-purpose product-focused content that you have previously shared on social media.

Post a lot… and frequently!

You can post as much content as you like as there is currently no limit. Fill the Related Products and Product Categories fields with as much of your content as possible, at regular intervals.

Analyse performance

Take advantage of your access to engagement metrics, including views, clicks, and clickthrough rates. Use it to find out whether or not the popular and most engaging products in your feed are actually converting, and what you can do to increase interest.

How can we help?

marketplace amp is an experienced Amazon advertising and social media services agency with the expertise to create, set up and optimise high-impact campaigns, for both Amazon UK and USA. We’re proud to have worked with national and international consumer brands on all areas of social media marketing.

With our help, you can ensure that your return on investment (ROI) is maximised. Our team can advise, set-up or manage the entire Amazon advertising process, it’s entirely up to you.

Let’s speak about your project

If you need support with Amazon Posts or any other aspect of trading on Amazon, we can help. Contact us today to find out how we can amplify your sales. You can also send a messagetweet us or connect with us on LinkedIn.

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