The stunning stats behind voice search and smart speakers!

Estimated reading time: 2 minutes

Voice search and smart speaker use has exploded in recent times. As a result, we have put together a handy infographic which details some of the key stats and clearly shows just how big a part voice search and smart speaker devices are having on our lives (42% of smart speaker owners now say that they are essential to daily life!).

Since Amazon introduced its Alexa voice assistant and Echo smart speakers back in 2014 (2016 in the UK) people have begun to embrace the technology at an ever-increasing rate. Some of the latest research shows that 40% of UK homes will have a smart speaker by the end of this year! It is probably unsurprising that voice search and smart speakers have grown in popularity as their functionality improves, plus the fact that humans are able to speak on average 150 words per minute compared with only being able to type 40 words per minute, meaning it is quicker to ask a question than typing it on a laptop or mobile.

Currently, there are roughly 33 million smart speakers installed in homes around the world, with 2.7 million UK households actively using an Amazon Echo or Google Home device. These numbers are only going to increase over the course of the next few years.

Are you surprised by any of the stats? We’d love to know!

If you are looking to boost your Amazon sales in 2018 and think voice search and smart speakers could be an option for you then feel free to get in touch with us today to see how we can help!


voice search smart speakers infographic
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