How to get Amazon Retail-Ready for the Festive Season Ahead

Estimated reading time: 2 minutes

T’is the season to be jolly, well almost, so it’s time to mention the C word… and start accelerating your Christmas sales on Amazon!

With around 40% of people saying they’ve already started Christmas shopping, it’s time to start prepping for your festive sales, now!

And, with Black Friday and Cyber Monday just around the corner too, everyone is starting to think about the perfect gifts for friends and family, but also about spreading out costs over the next few weeks to help ease the financial pressures of the current climate too.

So, with time of the essence, what can you do to get Amazon Retail-Ready? Well first off we’d recommend creating a one-stop-shop with an Amazon Stores – an immersive shop window dedicated to your brand and products.

If you already have a Store there are a few quick wins you can do to attract new shoppers and make your products pop by turning your homepage into a winter wonderland! Why not highlight your most giftable products at the top of the page and update the look and feel with curated Christmas lifestyle imagery? Think about making festive shopping as fun, but as easy as possible for your customers!

On top of this why not create designated Landing Pages for your top-performing ASINs to be used in your Amazon advertising? Your sponsored ads will take shoppers directly to these landing pages, which means you need to make the conversion here before it’s too late.

We’ve lots of other strategies up our sleeves as well and our team of expert designers and award-winning Amazon advertisers can take you through each step to ensure this year is your biggest sales event ever.

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