As the world’s largest online retailer, Amazon offers unparalleled access to millions of potential customers worldwide. In recent years, the company has expanded its offerings to include a powerful advertising platform – Amazon Demand-Side Platform (DSP).
Amazon DSP is available to both advertisers who sell products on Amazon and those who don’t, enabling them to target audiences who reflect billions of relevant interactions on Amazon sites. To find out more, don’t forget we have an awesome Amazon Accredited team in Amazon Advertising and DSP, right here at amp!
By using Amazon DSP, brands like yours can reach their target audience more effectively and efficiently than ever before. Here are 5 of the top reasons why brands should consider using Amazon DSP to accelerate their advertising results.
1- Access to Amazon’s Data
Amazon DSP allows brands to access Amazon’s vast treasure trove of customer data. This data can be used to create targeted advertising campaigns that are more likely to resonate with the intended audience. Brands can use Amazon’s data to identify consumers who have previously searched for or purchased similar products, allowing them to create highly targeted ads that are more likely to drive conversions.
2 – Better Ad Placement
Amazon DSP allows brands to place their ads in highly visible locations on Amazon’s website, including product detail pages, search results pages, and other high-traffic areas. This means that ads are more likely to be seen by potential customers, increasing the chances of a conversion.
3 – Improved ROI
By using Amazon DSP, brands can optimise their ad spend to maximise their return on investment (ROI). Amazon’s sophisticated algorithms can automatically adjust bids and placements based on real-time data, ensuring that ads are always shown to the most relevant audience at the optimal time. This means that brands can get more value for their ad spend, ultimately leading to a better ROI.
4 – Greater Control
Amazon DSP gives brands greater control over their advertising campaigns. Brands can choose to target specific audiences, set their own bid prices, and adjust their campaigns based on real-time data. This level of control allows brands to optimise their campaigns more effectively, ensuring that they are reaching the right audience with the right message at the right time.
5 -Cross-Device Advertising
With more and more consumers using multiple devices to browse and shop online, it’s essential for brands to be able to reach their audience across all devices. Amazon DSP allows brands to create cross-device campaigns that target users on their desktops, laptops, tablets, and mobile devices. This means that brands can ensure that their message is seen by the right audience, no matter what device they are using.
At amp we run DSP campaigns for a range of our global clients. By using Amazon’s data, optimising ad placement, improving ROI, gaining greater control over campaigns, and targeting consumers across all devices, brands can create highly effective and efficient advertising campaigns that drive real results. To find out more, please get in touch with our DSP and Ads Manager Matthew Walmsley today!