amazon b+ content

Accelerate both organic search discovery and sales conversions with well optimised product detail pages

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amazon b+ content

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B+ Content on Amazon

As the first thing that consumers see when landing on your product on a desktop, B+ content can make or break your Amazon listings. In order to successfully position your products on Amazon, your B+ content needs to be optimised using high-quality images and search-relevant product descriptions. These help consumers make an informed purchase and increase your conversion rate.

Whether you’re looking for content optimisation or a full setup and redesign, our team of expert copywriters and designers can help amplify your Amazon sales.

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What's included in our B+ content service?

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B+ Copywriting

Using our in-house tools and software, we kick off your project with in-depth keyword research as well as brand and product discovery. This allows us to fully understand your product, its USPs and your brand story. From our thorough research and Amazon expertise, we’re able to create engaging copy that truly showcases your products and helps them to rank highly. This includes an optimised product title, 5 bullet points and a product description written in your brand’s style and tone of voice.

seo focused copywriting

B+ Design

On Seller Central, Amazon allows for a maximum of 9 images per listing including the main image. This means you have 8 spaces to highlight your product, its USPs and your brand, using high-quality images. Brands can see a 58% sales lift by optimising Amazon images! Our team of designers use a mixture of call-out images, infographics and lifestyle photography to showcase your product in all its glory.

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Hero Images

Grab the attention of shoppers as they scroll through the search results, with engaging hero images. The hero image is a type of main image that highlights the important information of a product to help it stand out on the digital shelf. Using CGI, our team of designers are able to adapt your packshots to help connect with consumers whilst keeping to the Amazon guidelines. Hero images can help shoppers understand your products from the get-go and increase click-through rates!

stand out in SERPs

Video Production

Video can be used throughout Amazon – as advertisements, on product listings, in the A+ and even on the brand stores. On product listing pages, videos can be seen at the end of the images, helping to give shoppers a deeper dive into the product or brand.

Using our marketplace knowledge and our video skills, we can create the perfect video for your brand to amplify sales on Amazon. We’ve seen some incredible uplift after adding video to listings, seeing an average of 7% increase in conversions!

product listing videos
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How can we help?

We can help improve search rankings and amplify conversion rates with optimised B+ content. Our team of copywriters create product descriptions and bullet points that are tailored around a strong keyword strategy and your brand story. Our designers can amplify your sales using high-quality call-out imagery and lifestyle photography.

Whether you’re looking to create your first Amazon listing or need help optimising current content, we’re here to help. Get in contact with our team today for a free content audit to find out how you can start amplifying sales today!