Shake That Weight offers an effective and balanced meal replacement solution for rapid weight loss!
With the fitness supplement industry in Britain now worth around £650 million a year, Shake That Weight is sprinting ahead and set to take the lead to the finishing line and a share of this growing market!
Already operating in a competitive market space, the client was not experiencing any substantial growth outside of seasonal trends, so we focused on driving intent and awareness of the brand and accelerating sales.
Ongoing management of the product positioning and brand story to help persuade consumers to buy our client’s products rather than third parties, communicating key messaging via A+ content, boosting conversion for its key products.
Demand-Side Platform drove more awareness via our in-market targets and remarketing, achieving an overall sales increase month-on-month of 23%.
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