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Dettol

The brief

No-one could have predicted a year like 2020, so when Covid-19 struck, consumers rushed to trusted brand Dettol for reassurance that 99.9% of bacteria would be killed with their Dettol wipes and laundry cleansers.

Increasing demand from covid-conscious shoppers for Dettol triggered a near 13% sales leap at consumer goods giant RB.  Here at amp we manage Premium A Plus for a range of Dettol Wipes and Dettol Laundry Cleanser on Amazon, educating consumers of the benefits, how to use them and how it can help them stay safe.

Dettol
Dettol

The challenge

  • Premium A+ audit/recommendations and wireframe development
  • Creating awesome A+ Premium Templates (Parent – brand SKUs)
  • Design research and concept development
  • Premium A+ copywriting
  • Building A+ Premium modules and live testing
  • Submit to Amazon, monitoring and managing
  • Account management to AMPlify sales

Accelerating sales

“marketplace amp’s very high quality content comes from a place of experience. Very responsive, extremely thorough with detail and fantastic customer service. So far 10/10, 100% recommended!”

Emma Bennett, eCommerce Content Manager at RB

Get in touch today to discuss how we can AMPlify your sales

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