The brief

No-one could have predicted a year like 2020, so when Covid-19 struck, consumers rushed to trusted brand Dettol for reassurance that 99.9% of bacteria would be killed with their Dettol wipes and laundry cleansers.

Increasing demand from covid-conscious shoppers for Dettol triggered a near 13% sales leap at consumer goods giant RB.  Here at amp we manage Premium A Plus for a range of Dettol Wipes and Dettol Laundry Cleanser on Amazon, educating consumers of the benefits, how to use them and how it can help them stay safe.


The challenge

  • Premium A+ audit/recommendations and wireframe development
  • Creating awesome A+ Premium Templates (Parent – brand SKUs)
  • Design research and concept development
  • Premium A+ copywriting
  • Building A+ Premium modules and live testing
  • Submit to Amazon, monitoring and managing
  • Account management to AMPlify sales

Accelerating sales

“marketplace amp’s very high quality content comes from a place of experience. Very responsive, extremely thorough with detail and fantastic customer service. So far 10/10, 100% recommended!”

Emma Bennett, eCommerce Content Manager at RB

Get in touch today to discuss how we can AMPlify your sales

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