Grocery sector insight:
USA marketplace focus: 5 reasons why Walmart should be on your radar

Estimated reading time: 3 minutes

Three months into the Covid-19 pandemic, many US shoppers have not only been pushed into trying online shopping, they now prefer it. A notable rise in purchases of FMCG (Fast Moving Consumer Goods) such as groceries has hugely strengthened the position of several retail giants, including Walmart.

Walmart has hired tens of thousands of workers to cope with the surge in online orders during the pandemic. As US grocery delivery apps saw record numbers of downloads in the first two months of lockdown, Walmart Grocery reported daily downloads surging by 160%.

We take a look at why your brand should consider becoming part of one of the world’s largest marketplaces, with over 110 million unique visitors each month!

Top 5 benefits of selling on Walmart

1. Now the 2nd largest company in the USA!

Although Walmart has a long way to go to catch Amazon, its market share has surpassed eBay to move into second place on the list of Top 10 US Companies. Its wide-ranging product offering spans over 35 categories, listing everything from groceries to jewellery.

2. Less competition than Amazon

The Amazon marketplace hosts well over 2 million sellers. One of the advantages of Walmart is its huge customer base, with over 110 million unique users each month, combined with less seller competition. Walmart’s seller policy filters out a large number of third-party sellers.

3. Strict seller verification policy

Walmart’s confidential Seller Verification process is used ensure that only the best retailers become sellers, offering greater brand protection. To help speed up this process, many sellers are conditionally approved upon receipt of their application.

4. A mobile-optimised shopping experience

Walmart’s fantastic mobile app ensures an optimised buying journey for customers via their mobile phone or tablet. The app’s enhanced functionality enables customers to find your products more easily.

5. List your products on Walmart’s affiliate marketplaces

Aside from selling your products on the Walmart marketplace, you also gain access to  affiliate websites, including Shoes.com, Moosejaw.com and more.


Let’s speak about your project

Are you interested in amplifying sales on Walmart? Let’s talk! Whether you’re already selling in the US or currently exploring the opportunity to sell to this market, we can help. Our experts can provide advice on your eligibility for the Walmart marketplace and manage the product listing process. 

Contact us today to find out how we can amplify your sales!