Reviews have a powerful impact on Amazon rankings and sales. In fact, products with a significant number of positive reviews are not only rewarded with more favourable rankings, but they are more likely to convert sales too. Having a good selection of positive Amazon reviews increases conversion rates, whereas having lots of negative reviews can decrease them.
Amazon prides itself on the authenticity of its reviews and in turn, this has won the trust of its users. Customers are using the marketplace to seek out reviews that they can rely on when making purchase decisions. If your reviews are up-to-scratch, they’ll see you as a credible seller.
Reviews also offer priceless market intelligence. By proactively monitoring and encouraging customers to provide feedback, you can gain insightful information about what customers think about your products. This helps in maintaining customer satisfaction and can also help with product development.
In short, getting a pricing strategy in place will help to evaluate the profit margins associated with each product. It’ll not only assist in finding a figure that you’re comfortable with, but help to identify if that price is achievable and realistic for selling on Amazon.
Our services are focused on ensuring that products get the much-needed feedback customers need to make confident buying decisions.
For Amazon Sellers, we can help with the setup of automated follow up mailers and reviews for accounts running on Seller Central. If you’re an Amazon vendor our team will identify which of your products would benefit most from Amazon Vine reviews and we’ll assist you with implementing these Vine reviews on your key products.
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