Sphero

Sphero®, a robotic and digital technology entertainment company, contacted us to help improve their Amazon listings across various international locations.

Brief 

Amazon is a key channel for Sphero regarding not only sales but awareness. The challenge being to increase awareness outside early tech adopters to more mainstream consumers via targeting ‘robot toys’ and ‘Star Wars toys’ categories.

The brief included creating and implementing A+ content across each of the international Amazon marketplaces and also to carry out a discoverability piece to help improve the organic rankings in product listings significantly.

Creative

  • We carried out international in-depth analysis and SEO research across all Amazon territories where the brand was active including USA, UK, Canada, India, Mexico, Spain, Italy, Japan, China, France and Germany
  • To create Amazon A+ content for the full product range across all of the international territories and carrying out translations in a short turnaround for the important Christmas sales season
  • Content optimisation consultancy to sales conversion focusing on bullet point benefits vs features, images and video use

Results

  • Page 1 ranking for Sphero® Star Wars ‘Star Wars toys’ in the USA
  • Page 1 for ‘robot toys’ and ‘toy robot’ in the USA, Mexico, Germany and Spain for Sphero® products
  • BB-8 robot and BB-8 Force Band sold out on Amazon.com over the Black Friday weekend 2016
Jenolite

Jenolite approached us to help optimise its range of rust converters, removers and primers on Amazon & eBay.

Read more
Hillfarm Oils

Hillfarm Oils produce a premium extra virgin oil made from British rapeseed. We helped them to launch key products on Amazon, followed by ongoing maintenance, promotions and advertising support.

Read more
Groov-e

Groov-e, the savvy technology brand that’s all about quality, style and affordability, needed to improve its profile on Amazon.

Read more

Let's talk about your project

get in touch