Plant Theatre

The brief

With the UK DIY and gardening market set to grow 9.5% and the average gardening spend rising 8.6% between 2018 and 2023, Plant Theatre appointed amp to help take a share of this lucrative market.

Boosted by the restrictions of Covid and more people spending time (and money) on their homes and gardens, an ageing population, the popularity of grow-your-own – as well as the trend for outdoor living products, such as furniture, there has never been a better time for this fab company to accelerate its online sales!

Plant Theatre Example_eBay SEO service_eBay agency_marketplace amp

The challenge

  • UK and USA Amazon and eBay management
  • Strategy and Marketplace Audit
  • Listings optimisation and rewrite to boost discoverability (SEO)
  • Enhanced Brand Content (A+) – Copywriting and build (parent item)
  • Storefront design, inc brand store set up, SEO
  • Monthly advertising optimisation and management
  • During the lead up to the Christmas gifting period, create specific gifting Sponsored Product campaigns
  • Video Ads for branded terms and products to help move the customer from consideration to purchase

Accelerating sales

Thanks to amp managing its eBay and Amazon sales, the last quarter for 2020 saw Plant Theatre reach its highest online sales. Including increasing new-to-brand sales by 463.08% from the start of the gifting period in 2020.

With ongoing Covid-restrictions, the likelihood is that we will be using and enjoying our gardens more in the months to follow, creating another ‘room’ we can enjoy, making Plant Theatre’s growth one to watch!



Find out how we can AMPlify your sales

get in touch
They are a professional agency, with a can do attitude, and experience to optimise online sales through Amazon. Great to work with, and we look forward to doing more together in this ever changing market!
Penny Maystone COO at FabLittleBag
I’ve been working with them for a couple of years on a number of my accounts, and they are consistently proactive, timely and offer excellent attention to detail. They are great to work with, and are always more than happy to help and offer guidance. I would highly recommend them for any ecommerce project.
Lucy Clarke National Account Manager at Brabantia
marketplace amp is one of the first trusted agencies to use the new Durex branding as part of the brand’s global relaunch. We’re impressed with the team’s very high quality content. So far 10/10, 100% recommended!
Emma Bennett Durex - eCommerce Content Manager at RB
We absolutely love having marketplace amp as part of our extended team. They’ve been incredible in capitalising sales and working to get new products on Amazon in time during this period. I just can’t wait to keep growing with marketplace amp - Amazon world domination with Creative Nature Baking Mixes and Gnawbles!
Julianne Ponan CEO - Creative Nature
I would recommend them in a heartbeat; they are fast to act, achieve the goals and provide excellent communication at every step along the road.
Stuart Theobald Head of Sales at SIGG UK
It was a privilege to work with Marketplace Amp in what proved to be a transformative experience for our Brand & Experience Design team at Reckitt. On two crucial projects, they leveraged the most recent AI technology to deliver comprehensive and science-based guidelines to create best in class content that significantly drives conversion.
Sonia Lahcene Global Digital Design Lead, Brand Experience & Design