Jenolite

‘I have no doubt that engaging with Marketplace AMP has improved the effectiveness of our online listings on both Amazon and eBay, which in turn has seen an undoubted improvement in our sales’. - Neil Wildon, Director at Jenolite UK

Brief

Jenolite create rust removers and converters that are trusted by customers all over the world. We were contacted by the company to optimise the listings of their extensive range of products, as well as managing their ongoing promotions maintenance and advertising on the platform.

Following on from our Amazon success, the client asked us to extend our work to their eBay platform. On eBay we worked on listing optimisation services, optimising the clients store front and setting up the promoted listings.

Creative

  • Optimise listings to boost discoverability and generate revenue uplift
  • Optimisation of the eBay creative store front
  • Implementation of Enhanced Brand Content
  • Create/update content including titles, bullet points and product descriptions
  • Managing promotions
  • Implementation of Headline Search ads and advertising with sponsored products to drive sales

Results (so far…)

  • Amazon monthly ordered product sales rose by 313% over first 4 months
  • Amazon monthly units ordered rose by 358% over first 4 months
  • Profitable Amazon ad campaigns with ACoS of less than 9%
  • eBay Promoted Listings drove a good proportion of sales in first two months since implementation
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