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Dettol
The brief
No-one could have predicted a year like 2020, so when Covid-19 struck, consumers rushed to trusted brand Dettol for reassurance that 99.9% of bacteria would be killed with their Dettol wipes and laundry cleansers.
Increasing demand from covid-conscious shoppers for Dettol triggered a near 13% sales leap at consumer goods giant RB. Here at amp we manage Premium A Plus for a range of Dettol Wipes and Dettol Laundry Cleanser on Amazon, educating consumers of the benefits, how to use them and how it can help them stay safe.
The challenge
- Premium A+ audit/recommendations and wireframe development
- Creating awesome A+ Premium Templates (Parent – brand SKUs)
- Design research and concept development
- Premium A+ copywriting
- Building A+ Premium modules and live testing
- Submit to Amazon, monitoring and managing
- Account management to AMPlify sales
Accelerating sales
“marketplace amp’s very high quality content comes from a place of experience. Very responsive, extremely thorough with detail and fantastic customer service. So far 10/10, 100% recommended!”
Emma Bennett, eCommerce Content Manager at RB
Get in touch today to discuss how we can AMPlify your sales
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