APA Publications

“Marketplace AMP are proactive, responsive and at the forefront of Amazon marketing. Their attention to detail, cost, and project management is outstanding. With their help we managed to grow on Amazon US by 38% in 2018.” Agnieszka Mizak — MD, APA Publications

Brief

APA Publications have over 40 years’ experience of publishing high-quality, visual travel guides including Rough Guides, Insight Guides and Berlitz travel guides. A combination of beautiful travel photography and honest, user-friendly advice has inspired globe-trotters all over the world!

When APA came to us with a series of tasks, including growing their market share on Amazon, we couldn’t wait to get stuck in! Here’s how we rose to the challenge and amplified their sales…

The Challenge

  • Significantly grow APA’s share of the travel guide market
  • Outrank and outsell competitor Lonely Planet in the travel guide market on Amazon
  • Research consumer demand and competitors in the USA and UK for over 600 APA guides being sold on Amazon
  • Set up and manage profitable Amazon Advertising.

Our solution

  • We carried out comprehensive keyword and consumer demand research to identify key publications that would benefit from Amazon A+ content creation and advertising focus.
  • Designed and set up of a content-rich Amazon brand store in the UK and USA to build brand awareness and enhance their product content
  • Created brand protection for APA’s key titles using sponsored brand advertising and product display ads.
  • Targeted key competitors’ products by using product display advertising to boost APA listings.
  • Ongoing management and optimisation of over 600 advertising campaigns.

The results:

  • PAGE 1

    Page one ranking for numerous key travel titles such as Scotland, Iceland and Spain.

  • 12.6%

    Advertising revenue ACOS across UK, USA and Canada.

  • 38.5%

    Increase in total sales in the USA for 2018.

The impressive results speak for themselves and we were delighted to exceed our client’s expectations — that’s what we do best!

If you would like to know more about our e-commerce services and how we can help to amplify your sales, please get in touch with the team today.

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