Pantone Colour of the Year 2020 — and why it’s important for your business!

Estimated reading time: 4 minutes

Pantone, the world-leading expert in colour and how it affects design and consumer trends, has announced its Colour of the Year for 2020. We’re extremely excited to explore what this means for brands, their content and the business opportunities it presents!

Introducing Classic Blue, Pantone 19-4052

Pantone’s colour system has been adopted by colour-conscious industries such as textiles, design and beauty for decades. Its Colour of the Year, as carefully chosen by the Pantone Color Institute, is Classic Blue — or to be more specific — Pantone 19-4052.

The institute settled on “a shade reminiscent of the sky at dusk” and “a universal favourite” that offers the reassurance, confidence and connection that people may be searching for in an uncertain global environment.

Pantone's Colour of the Year is Classic Blue

Selling opportunities for brands 

The Pantone Colour of the Year announcement is always hotly anticipated by commercial industries as it drives the decisions of retailers and shoppers alike. It has been traditionally used for marketing and product creation, but — depending on budgets — some creative brands opt to overhaul their look every year!

So, how can you and your designers incorporate the new colour into your business?

Classic Blue, Pantone’s 2020 Colour of the Year (Pantone)

Push matching products

Do you have any Classic Blue products in your current range? Consider promoting these via your webstore or marketplace listings, or via ad-spend to push your merchandise to the front of consumers’ minds. Could be a great way to clear older stock!

Update your marketing channels

Whether you want to add a splash of trend-fulled colour your homepage or a full facelift for your webstore or Amazon storefront, there are plenty of ways you can update your marketing channels in tune with the new Colour of the Year.

Use matching lifestyle imagery

Classic Blue is abundant in nature, with beautiful skies, seas and flowers making up a large part of our blue planet! If you have any blue lifestyle imagery to showcase your products and services, you could re-use it or find some suitable stock imagery. Depending on your budget, you could re-shoot your product range to include a Classic Blue theme.

Colour of the Year origins

Pantone is responsible for the universal language of colour-matching and its team of colour gurus selected its first Colour of the Year in 2000. The concept really took off several years later and now brands all over the world design and market products in tune with the annual announcement.

The Pantone Color Institute studies colour trends throughout the year in order to decide on its next Color of the Year. Before the final pick, Pantone’s experts take into account a variety of relevant trends in society, such as fashion, marketing, social media and even politics — they appear to have been one step ahead of the British electorate!

How can we help?

marketplace amp can help you make the most of Pantone’s Colour of the Year, from offering advice about selling opportunities on e-commerce platforms to promoting your product launch. We can also and create or enhance product photography and eye-catching graphics.

We are an experienced marketplace optimisation and social media services agency with the expertise to create, set up and enhance high-impact product listings and ad campaigns.

We’re proud to have worked with national and international consumer brands. With our help, you can ensure that your return on investment (ROI) is maximised. Our team can advise, set up or manage the whole process — it’s entirely up to you.

Let’s speak about your project

If you need support with trading on the world’s marketplaces, we can help. Contact us today to find out how we can amplify your sales. You can also send a messagetweet us or connect with us on LinkedIn.

Picture: Classic Blue, Pantone’s 2020 Colour of the Year (Pantone), independent.co.uk