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Big brands should consider upgrading from A+ content to Premium A+ in order to propel their product listings to the next level! Our talented team of content specialists have been doing just that for numerous products under market-leading brands such as Durex, Scholl, Dettol and Lintbells.
Premium A+ content is similar to basic A+ but enables brands to benefit from a range of superior features, including higher quality imagery, high-definition (HD) videos and interactive modules.
There are a total of 16 interactive module options in Premium A+, of which vendors can use up to seven per product page.
The maximum content width for Amazon Premium A+ is 1464px compared to 970px for basic A+, giving brands the opportunity to expand the visual impact of their listings with more engaging, attention-grabbing and informative banners and scrolling imagery!
‘Hotspot’ modules are essentially interactive call-out images. They allow potential customers to hover over ‘hotspot’ areas of an image to view exploding text boxes that pinpoint the key product benefits.
Premium A+ enables brands to use embedded high-definition videos. Standard A+ doesn’t offer videos, and the one video slot available for all listings in the B Content is of lower quality. With Amazon Premium A+ you can also expand your HD videos to full-screen for a more striking user experience!
According to Amazon, enhancing your listings with A+ content is likely to boost sales from 3% to 10%. Using a full suite of Premium A+ features sees that figure rise to 15%!
A fantastic A+ tool for comparing similar products across your brand’s range. Premium A+ offers more informative and interactive comparison tables, with a wider variety of styles, including a table highlighting the key features against one fixed and one scrolling image that takes users through the product range.
Highlight your most pressing customer questions with a clickable dropdown question and answer section. This could be the perfect place to offer helpful, reassuring advice for consumers.
“We absolutely love having marketplace amp as part of our extended team. They’ve been incredible in capitalising sales and working to get new products on Amazon in time during this period. I just can’t wait to keep growing with marketplace amp - Amazon world domination with Creative Nature Baking Mixes and Gnawbles!”Julianne Ponan CEO - Creative Nature
“Experience in A+ Premium is hard to find - the team at marketplace amp are very responsive, extremely thorough with detail and produce very high quality content, which comes from a place of experience. So far 10/10, 100% recommended!”Emma Bennett Dettol, Veet, Scholl & Senokot - eCommerce Content Manager at RB
“Hillfarm Oils’ presence on Amazon has gone from strength to strength. The team have helped us to achieve high performing product listings. They supported us through the entire process, from set up and optimisation, through to AMS management and ongoing maintenance.”Lawrence Frohn Business Manager at Hillfarm Oils
“I would recommend them in a heartbeat; they are fast to act, achieve the goals and provide excellent communication at every step along the road.”Stuart Theobald Head of Sales at SIGG UK
“I’ve been working with them for a couple of years on a number of my accounts, and they are consistently proactive, timely and offer excellent attention to detail. They are great to work with, and are always more than happy to help and offer guidance. I would highly recommend them for any ecommerce project.”Lucy Clarke National Account Manager at Brabantia
“They are a professional agency, with a can do attitude, and experience to optimise online sales through Amazon. Great to work with, and we look forward to doing more together in this ever changing market!”Penny Maystone COO at FabLittleBag
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