services
eBay Advanced Audience Technology

eAAT is eBay’s innovative advertising platform that uses customer account data to home in on relevant shoppers, instead of using tracking cookies. This enables your brand to concentrate on users who are ready to buy, increasing click-through rates by up to 53%.

Your ads are only delivered to shoppers who are interested in buying your products, so they are more likely to appreciate the ad! Once the customer has purchased the advertised product, they are automatically removed from the ad’s target audience.

eAAT advertising offers layered targeting options, including keyword targeting and a range of attention-grabbing ad formats to choose from. This form of eBay advertising is a server-to-server programme that isn’t subject to match rates (i.e. the percentage of users from an audience segment that an ad platform is able to recognise). eAAT provides both precision and scale, giving your ad campaign up to 3x more reach than traditional options!