A massive 24.2% of the Black Friday market share was held on Amazon in 2019, and no doubt this will increase this year. Especially with the growth of online shopping going from 43% to 62% during the pandemic, with 1/3 of those sales done on Amazon alone!
This year, Black Friday is expected to be 14% bigger than ever before, which means there is a huge opportunity for retailers to grow their online presence and capitalise during the sales. This blog and infographic cover what you need to know to make sure your Amazon listings are ready for the increased traffic. It’s time to AMPlify your sales!
8 tips to accelerate sales
1. Act now!
There is a 4-week run-up for deals to be created. Let your audience know you’ll be participating in the sales and entice them with hints about products or new releases. Do this by sending out newsletters to your audience and posting content on your social media accounts and blogs. Make sure your customers know that you’re as excited about this holiday as they are!
2. Increase stock holdings of products
Ensure there is a sufficient supply for the demand. There’s nothing worse than finding the right product and then seeing it’s sold out, for you or the consumer! They want your product and you want that conversion…if you’re low on FBA stock, ensure Merchant Fulfilled SKUs are active to prevent lost sales.
3. Ramp up advertising
On the days prior to Black Friday, ramp up the advertising on products to gain momentum. Stand out from the competition and get seen by the huge amount of extra traffic. Increasing your advertising on the days before Black Friday will give your ads enough time to optimise, ready to gain as much traction as possible on the day!
4. Ensure advertising campaigns are targeted
Confirm that your advertising campaigns target your deal SKUs for maximum exposure and increase your click-through rate (CTR). On Black Friday, people are shopping around for the best deals, if your ads are pointing shoppers to full-priced SKUs, they’ll skip straight past – no matter if it’s the product they’re looking for.
5. Increase daily campaign budgets
By increasing your daily campaign spend prior to Black Friday, you’ll be sure not to run out of budget on the big day. This would be a nightmare if forgotten, as you want to make full use of the busiest shopping event of the year. Many companies increase their ad spend over this period, so make sure you are ready to compete.
6. Conduct a content audit
Are your titles correct? Do your bullet points and descriptions include key product detail? Is the information totally up-to-date? Can you zoom in on your product images? Are they showing the latest packaging with the right call-outs? Most importantly, would you purchase this product? It’s time to make sure your listings are looking their best, ready to beat your competitors and to make those conversions!
7. Be ready
Making sure you are prepared and ready for the increased number of customer queries during this period of heightened traffic is so important, but don’t get overwhelmed! It’s important to…
8. Stay AMPed!
This is an exciting time for your business and a great way to increase sales. If you feel like you’re not ready and need a helping hand, contact our Amazon experts here at marketplace amp. We can help you optimise your listings and prepare your strategy, ready for the big day!