Having a Trade Mark in place is important when selling products on Amazon and other online marketplaces, it is also required in order to enrol a brand in Amazon’s Brand Registry. Having your brand enrolled in Brand Registry opens up further content/advertising opportunities including Enhanced Brand Content and Headline Search Ads. We can help you register your brand in Brand Registry and can also help to get 3rd party sellers’ listings removed if they are infringing on your Trade Mark.
Having this fundamental step in place provides some leverage in getting 3rd party sellers content removed. Duplicate listings (other sellers setting up a new ASIN rather than selling on the same listing) and Trademark infringements can be remedied in a straightforward manner when signed up to Brand Registry. There are, of course, other vital considerations to protecting your brand.
A Trade Mark is referred to a brand, whereby a brand can be more than just a company logo. A Trade Mark is regarded as an assurance of user experience regarding the nature of the product or service that they will receive.
A Trade Mark is an essential element of a brand; whereby it distinguishes the source of goods and services provided by one trader, to another. The Trade Mark may be a word, phrase or logo, shape, colour, sound, aspect of packaging or any combination of these Trade Mark embodiments. You can use your trademark as a marketing tool to ensure that customers can more easily recognise your products or services within the relevant marketplace.
Any company registrations at “Companies House” does not provide any rights which prevent others from using your Trade Mark – neither does owning the domain name for your website!
“marketplace amp is one of the first trusted agencies to use the new Durex branding as part of the brand’s global relaunch. We’re impressed with the team’s very high quality content. So far 10/10, 100% recommended!”Emma Bennett Durex - eCommerce Content Manager at RB
“I’ve been working with them for a couple of years on a number of my accounts, and they are consistently proactive, timely and offer excellent attention to detail. They are great to work with, and are always more than happy to help and offer guidance. I would highly recommend them for any ecommerce project.”Lucy Clarke National Account Manager at Brabantia
“Hillfarm Oils’ presence on Amazon has gone from strength to strength. The team have helped us to achieve high performing product listings. They supported us through the entire process, from set up and optimisation, through to AMS management and ongoing maintenance.”Lawrence Frohn Business Manager at Hillfarm Oils
“I would recommend them in a heartbeat; they are fast to act, achieve the goals and provide excellent communication at every step along the road.”Stuart Theobald Head of Sales at SIGG UK
“Experience in A+ Premium is hard to find - the team at marketplace amp are very responsive, extremely thorough with detail and produce very high quality content, which comes from a place of experience. So far 10/10, 100% recommended!”Emma Bennett Dettol, Veet, Scholl & Senokot - eCommerce Content Manager at RB
“They are a professional agency, with a can do attitude, and experience to optimise online sales through Amazon. Great to work with, and we look forward to doing more together in this ever changing market!”Penny Maystone COO at FabLittleBag
Find out more on how we can helpcontact us today