The Buy Box is the white box on the right-hand side of a product detail page where a customer clicks to add the item to their basket, facilitating a low-friction sale on Amazon by enabling shoppers to make their purchase quickly. Shoppers can also purchase instantly via the Buy Box if one-click purchasing is turned on.
Numerous sellers can sell the same product, but only one can win the Buy Box. 82% of Amazon sales go through the Buy Box, and the percentage is even higher for mobile purchases! It’s essential that your Amazon strategy enables you to win the Buy Box for your products and fend off the competition from third-party sellers.
Winning the Buy Box is a complex process, but thankfully marketplace amp is here to help! We’re an Amazon Accredited Team with the expertise to take the stress out of your Amazon journey, ensuring you win the Buy Box and maximise sales!
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Our dedicated team of e-commerce experts know how to make sure your Amazon account is optimised and performing at its best! Our account management services include: