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Amazon pay-per-click advertising

what is ppc advertising?

Advertising plays a key role in improving the visibility of your Amazon product listings, driving demand and, ultimately, amplifying sales.

Pay-per-click (PPC) advertising is one of the most effective methods of getting your products noticed fast on the Amazon marketplace. However, it can become expensive and ineffective if not done correctly.

Pay-per-click is a method of advertising that websites use to charge for an advertisement based on the number of times shoppers click on it. You only pay when your ad is clicked. It’s entirely up to you how much you spend on your bids and budgets, and the performance of each ad can be measured.

Our experienced team of Amazon PPC consultants know how to implement a profitable Amazon PPC strategy. We’ll guide you along the most appropriate path to success and maximise your sales! Contact us today to find out how.

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types of amazon ppc advertising

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High visibility is generated quickly with Sponsored Products ads. These ads are triggered when your target keywords match the shoppers search query. They can appear on both the Amazon results page and a product detail page, within an ad carousel. When customers click your ad, they are taken to the advertised product’s detail page.

You can either choose keywords to target or let Amazon’s systems target relevant keywords automatically.

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These ads are keyword-targeted PPC ads offering automatic top of page placement. They appear in shopping results on Amazon, with a focus on creating stronger brand awareness, trust and authority across your target audience.

You have a great degree of control over the appearance of these ads, so you can truly reveal your brand personality. The ads can be used to target the customer base of your competitors in the search results, even those which consist of their brand name. Sponsored Brands ads also offer unique reporting options.

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This option enables your ads to appear on page one of Amazon search and on competitor pages cheaply. Reach more relevant shoppers who showed interest in categories related to your promoted product and re-engage audiences off Amazon who previously viewed your product detail page but have not yet purchased. You can also target the detail pages of specific products or product categories on Amazon.

Sponsored Display ads appear below the “Add to Cart” button on Amazon listings and next to search results. From the list of products that you add to your campaign, Sponsored Display promotes the most relevant ASIN that has the highest chance of conversion.

Want to know more about Amazon Advertising?

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why marketplace amp?

If you’re a Vendor who is just getting started or a professional Seller who needs help with Amazon PPC optimisation, let us take the hassle out of your Amazon journey!

We’re an Amazon Accredited Team helping to create, set up and optimise impactful advertising campaigns for both Amazon UK and Amazon USA, ensuring that your return on investment (ROI) is maximised. Our team can advise, set-up or manage the entire Amazon advertising process.

Contact us today to get a free quote and see how our experienced team can help you amplify your sales!

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