Amazon Product Launch

Effective Brand & Product Launches

Launching a product on Amazon requires careful planning and consideration. You need to be sure that the product(s) you are looking to launch can be sold on the marketplace. Before you get started, you need to consider the level of competition on Amazon. Are there lots of other sellers with similar or competing products, or is yours in a niche area? You then need to decide on pricing and how the product will be fulfilled (if you’re a Seller not a Vendor) with a pricing strategy.

On launch, you’ll need to consider how you’re going to get your product noticed, for example with Amazon SEO and advertising options to generate initial pageviews, sales and reviews.

How can we help?

Our team can help you plan your Amazon product launch and ensure that your listings are optimised and detailed to help convert consumers when your product is available. Advertising is also a good option for many when launching new products on Amazon. Sponsored Products campaigns can assist in securing initial sales and reviews which will, in turn, help the listing’s organic ranking in Amazon’s search results.

If you are launching a brand new product (not just new to Amazon) then you need to tell people about it. Our team has a proven track record in consumer PR and product launches.


project case studies

With the gluten-free products market size predicted to be worth $43.65 billion by 2027, there is no better time for Creative Nature to penetrate online marketplaces and offer its extensive range of mouth-watering snacks!

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Here at amp we manage Premium A Plus for a range of Dettol wipes and Dettol Laundry Cleanser. Increasing demand from covid-conscious shoppers for Dettol triggered a near 13% sales leap at consumer goods giant RB and led it to increase sales its profit forecasts for the year.

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