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Amazon Product Launch

Effective Brand & Product Launches

Launching a product on Amazon requires careful planning and consideration. You need to be sure that the product(s) you are looking to launch can be sold on the marketplace. Before you get started, you need to consider the level of competition on Amazon. Are there lots of other sellers with similar or competing products, or is yours in a niche area? You then need to decide on pricing and how the product will be fulfilled (if you’re a Seller not a Vendor) with a pricing strategy.

On launch, you’ll need to consider how you’re going to get your product noticed, for example with Amazon SEO and advertising options to generate initial pageviews, sales and reviews.

How can we help?

Our team can help you plan your Amazon product launch and ensure that your listings are optimised and detailed to help convert consumers when your product is available. Advertising is also a good option for many when launching new products on Amazon. Sponsored Products campaigns can assist in securing initial sales and reviews which will, in turn, help the listing’s organic ranking in Amazon’s search results.

If you are launching a brand new product (not just new to Amazon) then you need to tell people about it. Our team has a proven track record in consumer PR and product launches.

Durex

project case studies

Hillfarm Oils produce a premium extra virgin oil made from British rapeseed. We launch and manage key products on Amazon and eBay, followed by ongoing maintenance, promotions and advertising support.

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SIGG, the Swiss water bottle manufacturer approached us to review its Amazon content in the UK, including A+ Content and AMS advertising. And sales simply skyrocketed! Find out how here!

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