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What does success look like on Amazon? Do you have well-defined sales targets and a plan to reach them?
If you’re unsure, it’s likely you don’t have a clear strategy in place. And that’s where we can help!
Having a solid Amazon strategy means you’ll be better equipped in understanding which products can be a success on the marketplace. If you’re already selling on Amazon, your strategy should identify which products need attention in order to become better sellers. It might be that one of your products just isn’t suited to the marketplace. Wouldn’t you want to know sooner rather than later?
It’s important to understand your goals from the offset. What do you want to achieve? If you don’t establish this out at the beginning, you won’t know how effective your activity has been when it comes to evaluating your presence on Amazon. Worse, you’ll struggle to even understand what needs attention to improve your performance.
After goal-setting, you can then work out how you are going to ‘get there’. This is where you put a plan in place to make those goals a reality. For example, which products would benefit from A+ content, enhanced content or Vine reviews? Have you incorporated AMS or Sponsored Products? When will you run promotions and for which products?
If your Amazon strategy is falling short of success and you need to re-focus your efforts, we have the experience to help you. Our team will create realistic and achievable Amazon strategies for existing and new products, this includes:
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Brabantia approached us with a series of challenges, including growing their market share in both the UK and USA.Read more
SIGG, a water bottle manufacturer approached us to review its Amazon content in the UK, including A+ Content and AMS advertising.Read more
APA Publications approached us to help grow their share of the travel guide market through marketplace advertising.Read more
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