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Product Photography

Product images are an important factor in a shopper’s decision to click on your listing. In fact, over 75% of e-commerce shoppers say product images (also known as packshots) are influential when deciding whether or not to buy a product online.

Why? Because online shoppers can’t examine the physical product or its packaging as they would in a brick and mortar store. Replicating that experience in a virtual environment with high-quality photography is vital to a consumer’s decision-making process. In fact, 67% of customers consider images more important than product-specific information, descriptions, and even reviews!