A+ content

Amazon A+ Content

marketplace amp can assist your organisation with the creation, copywriting and design needed to execute best in class A+ content. We can evaluate your content to optimise the mobile journey and A/B test to refine and improve conversion.

If you’re an Amazon Vendor looking to go above and beyond competition, investing in A+ content needs to be considered. Simply put, A+ content allows Vendors to add more detail to their Amazon product listings.

Why A+ content?

It helps you to sell. In fact, Amazon has reported that adding A+ content to your listings can increase sales by 3-10%. This content can be used to drive brand activation and tell your product’s story.

A+ content provides benefits-rich text that aids conversion and overcomes a potential customer’s concerns or questions regarding your product. A+ content also aids SEO (search engine optimisation) that means customers will find your products more easily on Amazon via Google for example.

One of the benefits of A+ is that the brand has lots of opportunities to visually communicate the benefits of a product. An additional 6 images can be added (some of these can be call out images, pack or lifestyle shots) to help sell your products.

Comparison Table

comparison tables

Vendors on Amazon are able to add various different elements to their A+ pages, including additional hi-res images, brief bullet point descriptions of key features, full product descriptions and also a comparison table.

Comparison tables are a key feature which provides the opportunities to cross-sell other products and also shows the customer how your product range fits together.

If you require assistance for A+ strategy, copywriting and design for A+ content, please get in touch with our Head of Content here.

I’ve been working with them for a couple of years on a number of my accounts, and they are consistently proactive, timely and offer excellent attention to detail. They are great to work with, and are always more than happy to help and offer guidance. I would highly recommend them for any ecommerce project.
Lucy Clarke National Account Manager at Brabantia
They are a professional agency, with a can do attitude, and experience to optimise online sales through Amazon. Great to work with, and we look forward to doing more together in this ever changing market!
Penny Maystone COO at FabLittleBag
Hillfarm Oils’ presence on Amazon has gone from strength to strength. The team have helped us to achieve high performing product listings. They supported us through the entire process, from set up and optimisation, through to AMS management and ongoing maintenance.
Lawrence Frohn Business Manager at Hillfarm Oils
We absolutely love having marketplace amp as part of our extended team. They’ve been incredible in capitalising sales and working to get new products on Amazon in time during this period. I just can’t wait to keep growing with marketplace amp - Amazon world domination with Creative Nature Baking Mixes and Gnawbles!
Julianne Ponan CEO - Creative Nature
marketplace amp is one of the first trusted agencies to use the new Durex branding as part of the brand’s global relaunch. We’re impressed with the team’s very high quality content. So far 10/10, 100% recommended!
Emma Bennett Durex - eCommerce Content Manager at RB
Experience in A+ Premium is hard to find - the team at marketplace amp are very responsive, extremely thorough with detail and produce very high quality content, which comes from a place of experience. So far 10/10, 100% recommended!
Emma Bennett Dettol, Veet, Scholl & Senokot - eCommerce Content Manager at RB

Calculate your sales potential

get started!