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If you haven’t yet considered Alexa Skills as a possibility then you are going to have to soon. The world is becoming ever more connected with the Internet of Things (IoT) and the ownership and use of smart speakers and voice assistants is on a rapid rise (estimated that 40% of all UK homes will have a smart speaker by the end of the year). It isn’t inconceivable that soon all homes will have a smart device of some sort, so what better time to really get to grips with the technology?!
If you look to take voice assistants and smart speaker skills seriously now, you could be reaping the rewards for years to come. Being one of the first to the market can help you to claim valuable market share in a competitive space. The competitive advantage that comes with creating a skill for smart speakers is that it allows you to provide something for users that your competitors may not, and the lifetime value from early adopters is also something not to be sniffed at!
The voice channel helps to create ‘front of mind’ for brands and is the only way to reach customers while they are using your products (e.g. while cooking, eating, reading, doing household jobs). It is also a low-effort channel for consumers and is accessible by a very wide demographic, ranging from kids all the way up to grandparents. Given that all that is required is a person’s voice, this channel is also accessible to those who may be visually impaired.
We work with brands by helping to identify new Alexa Skills, which can be implemented to solve consumer issues or enhance their product experience. We can advise on a smart speaker/voice strategy and with our Alexa developer we can help to build bespoke skills for your brand. We can help you to build a number of different types of skills including:
Want more information about Alexa Skills and how they can used for different situations? Check out the pages below:
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If you need support with planning or building an Alexa Skill, we can help. Contact us today to find out how we can amplify your sales. You can also send a message, tweet us or connect with us on LinkedIn.