Amazon Demand-Side Platform

Amazon DSP

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads, reaching exclusive audiences across all Amazon sites, apps and devices, as well as third party sites and apps.

This gives brands the ability to drive new and returning customers to first consider, then ultimately purchase your products, achieving greater cut-through in competitive markets.

DSP is available to both advertisers who sell products on Amazon and those who don’t, enabling them to target audiences who reflect billions of relevant interactions on Amazon sites. We have an Amazon Accredited Team in Amazon Advertising and DSP.

DSP partner agency

marketplace amp is a DSP partner agency – working with us, our benefits include:

  • Ad dollars go further with a 1% discount on fees
  • Transparency of data and spend on a weekly report
  • Flexibility on spend limits and approach (not tied down to min spend of $35,000 USA or £10,000 UK)
  • Get closer to the data and have more control of your budget
  • Agile and responsive customer service
  • Fully accredited DSP Amazon advertising team and access to Amazon partner manager
  • amp is focused on amplifying sales not ad spend…

Key features

1. Reach millions of consumers

Use exclusive Amazon audiences to reach your ideal audience both on and off Amazon.
There are 41 million unique Amazon users per month in the UK and over 100 million Prime users globally.

2. Brand safeguards

Amazon uses their own and third-party solutions, from manual site reviews to real-time bid evaluation, to uphold quality standards and brand safety.

3. Unique, high-quality inventory

Aside from Amazon’s main website, you can reach audiences on the following platforms, whilst Amazon ensures publisher safety with black and white list of websites.

  • fire tv
  • Google Play
  • Apple’s app store
  • IMDb (Internet Movie Database)
  • kindle
  • various other third party sites and apps

Why you should use Sponsored Display

Amazon’s advertising solution has the potential to quickly and effectively increase consumer awareness, consideration and conversion for your brand.

You typically receive a 17x higher return on spend when targeting audiences who have researched a brand.

Before and after your campaigns, receive insights and analytics at no extra cost. You can now download inventory report data to Microsoft Excel and analyse it offline.


Advertisers who sell on Amazon can access reporting that contains a full view of the customer journey, from awareness to loyalty.

Why marketplace amp?

Our dedicated and experienced team has the know-how to take your target audience on a journey from initial awareness of your brand and products, through to customer loyalty. To create your display and video ads, you can use your own assets or allow our expert team to create them for you!

Here is a typical example of that journey where all stages are visited.



An ‘awareness ad’ is shown to a customer who falls into your target audience but has not yet engaged with your brand. Customer clicks on the ad but does not interact with it or purchase, falling into your consideration strategy.


A ‘consideration visual’ is presented to the customer. They click on the ad and look at reviews but do not purchase.


The purchase strategy recaptures the customer. A ‘purchase visual’ offers the customer a more direct call-to-action. The customer then converts! If not, they still sit within the purchase strategy stage.

Let’s speak about your project

If you need support with Sponsored Display or any other advertising on Amazon, we can help. Contact us today to find out how we can amplify your sales. You can also send a messagetweet us or connect with us on LinkedIn.

Project case studies

With the gluten-free products market size predicted to be worth $43.65 billion by 2027, there is no better time for Creative Nature to penetrate online marketplaces and offer its extensive range of mouth-watering snacks!

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With coffee contributing £17.7 billion to the economy, there really is no better time for Crude to enjoy a huge acceleration in sales. Managed by the team at amp.

Read more
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