Before you get started, you need to consider the level of competition on Amazon. Are there lots of other sellers with similar or competing products, or is yours in a niche area? You then need to decide on pricing and how the product will be fulfilled (if you’re a Seller not a Vendor) with a pricing strategy.
On launch, you’ll need to consider how you’re going to get your product noticed, for example with Amazon SEO and advertising options to generate initial pageviews, sales and reviews.
Our team can help you plan your Amazon product launch and ensure that your listings are optimised and detailed to help convert consumers when your product is available. Advertising is also a good option for many when launching new products on Amazon. Sponsored Products campaigns can assist in securing initial sales and reviews which will, in turn, help the listing’s organic ranking in Amazon’s search results.
If you are launching a brand new product (not just new to Amazon) then you need to tell people about it. Speak to our sister agency, Montage Communications who has a proven track record in consumer PR and product launches.
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